دانلود کتاب کسب و کار بازی های مستقل – هر آنچه که برای تسخیر صنعت بازی های مستقل باید بدانید

As the escalator whisks you down to the showfloor, you look out over PAX East. Giant booths from AAA developers are in the immediate front, their scale that of small fiefdoms, towering over the throngs of gamers weaving between them. Their blockbuster booths are game worlds brought to life by staggering creativity with an event budget to match.

The convention hall pulses with electric excitement as you push past long lines and through dense crowds. Coming out the other side is like being spit out of a wave.

In this part of the convention hall, the energy changes. The booths here fit only a few people, and many of them are not more elaborate than a few Kinkos banners and PCs on folding tables. Players are still beaming with enthusiasm for the control­lers in their hands, but no one is looking up at a stage. Every player and every devel­oper are at eye-level, and they’re talking the way your friends do at a basement LAN party. At a glance, you can’t tell who are the developers and who are the players.

They all just feel friends you didn’t know you had, hanging out because you love games of all kinds. From the massive open world AAA titles to the 45-minute platformer produced entirely by one person, you just love great gameplay, and so do they. Dozens of iconic indie games started in booths just like these at an event like PAX. You have the chance to discover the next indie sleeper hit.

We love indie games. And getting to be even a small part of the industry that makes these games possible is incredibly rewarding.

The three of us have industry experiences that encompass the publishing, mar­keting, public relations, and development of indie games, and we each observed a trend: For all of the openness and collaborative spirit that drives indie development, few shared the business side of games. The community was happy to talk about how to make a game, but guidance on how to get published and how to launch a financially successful game was not a common topic nor was this knowledge read­ily available in any centralized format.