Introduction
So, you were searching the web for something about business start-ups, or maybe you were assigned to honcho a hot new project at the office, and up pops a promo for this book. You clicked “buy now.” Sweet, we like you already! Great minds must think alike because while you may not know how to construct a business plan yet, you’re savvy enough to have surmised that a plan is important — which is exactly what we know.
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