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First and foremost, I want to assure you that this book is for current and would-be leaders, managers, entrepreneurs, solopreneurs, and every other person who exchanges in the art of commerce. I’ve done my best to include a few key entry points for those who aren’t in “traditional” business setups. And just about everything in this book can be used for more than one purpose. Don’t shy away from a chapter just because it doesn’t seem to pertain to you at first glance. You may be very surprised by what you learn about yourself. Self-reflection plays a central role throughout this process. Without it, you’ll be flying blind. Seeing ourselves, our true motives, and how the decisions we make affect many lives requires such introspection. Values-Based Leadership For Dummies isn’t meant to be read as a step-bystep manual. However, you’ll need to embrace some foundational principles and attitudes in order to make use of many of the other tools. If you’re reading something that isn’t quite making sense to you, I suggest you go to Parts 1 and 2 to find the core principle and meaning of why certain tools are important in the process. Be warned: I’m going to offer you a different way of viewing leadership and business as a whole. Understanding that commerce is a vehicle for something good, even noble, will forever change how you lead other people. It will also change how you look at your role in this grand play. Your role is to create businesses and teams that serve one another and the community around you, and corporate social responsibility (CSR) is the way to achieve this. This all may sound grandiose, but I assure you that it’s no longer an option — it’s the way things are now, and it’s become the normal expectation of employees. Preparing for that will assure survival of your leadership. The principles of VBL establish a platform to create a great company culture where people are focused on living the values set forth by the leader and the organization. This creates a ripple effect into every nook and cranny of the organization: your business model, investing in your team, building strong partnerships, cultivating future leaders, improving communication, and making sure people are the right fit for the organization. Collaboration is the environment where people win. And this is all built on the foundation you set using trust as the key ingredient. I’m a pretty straightforward person. I’m not very good at hinting around without telling you what’s really going on. In this book you find real steps and concrete activities to help you move through situations. You find real stories of real experiences. Don’t you just hate when people skirt around the issue and never get to the meat? Me too! Or they tell you they did something amazing but won’t share how they made it happen. Ugh. It’s so annoying. That won’t happen here. Some of the stories appear in shaded boxes called sidebars. They’re skippable, though when you get the chance you may enjoy reading them. My clients and some of my own personal experiences are pretty amusing. I’ve also provided some juicy info marked with the Technical Stuff icon to appeal to analytical types who want to know the what, how, and why. Figures and lists are sprinkled throughout for maximum saturation of concepts, facts, and processes. One more thing: You may notice that some web addresses break across two lines of text. If you’re reading this book in print and want to visit one of these web pages, simply key in the web address exactly as it’s noted in the text, pretending as though the line break doesn’t exist. If you’re reading this as an e-book, you’ve got it easy — just click the web address to be taken directly to the web page.