دانلود کتاب کارآفرینی منضبط – 24 گام تا یک استارتاپ موفق

THIS BOOK IS DESIGNED as an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products. Serial entrepreneurs with deep experience in a particular field or industry will also find this 24-step guide useful to more efficiently bring products to market. As an entrepreneur, I have found many sources to be helpful, from books to mentors, and most of all, my own experiences. However, I have not found a single source that pulls everything together and does it well. Many of the books I have found are excellent and have great material, including: Geoffrey Moore’s Crossing the Chasm, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, Brian Halligan and Dharmesh Shah’s Inbound Marketing, Steve Blank’s Four Steps to the Epiphany, Eric Ries’s The Lean Startup, Ash Maurya’s Running Lean, and Alex Osterwalder and Yves Pigneur’s Business Model Generation. These are valuable books and I will reference many of them in this book. However, they are focused in depth on a few key points without providing the more fulsome roadmap that I have felt appropriate when teaching my students at the Massachusetts Institute of Technology (MIT) and in my other workshops. I believe that each is an important tool at the right time during product conception, development, and launch, but what was needed was a toolbox that contained these and more. Using the analogy of a toolbox, a screwdriver is a great tool for certain situations, but it does not function as well as a hammer in other situations. Likewise, to choose one example, the ideas and techniques in Inbound Marketing are extremely valuable, but they are even more helpful as part of a broader context used at the right time. The goal of this book, then, is to provide guidance in a messy and sometimes confusing process where you, the entrepreneur, are attempting to do something that has never been done before. What a terribly difficult task to take on, but what an incredibly important one. This book comes out of my workshops around the world and MIT courses where I built and refined this approach over years with hundreds of great entrepreneurs. Certainly, there are other elements to consider when working toward a successful new venture, from culture and team to sales, financing, and leadership. But the foundation of an innovation-driven enterprise is the product that is created, and so that is the focus of this book. This process will not necessarily be sequential in nature. I tried to make a logical linear process of 24 steps to get you started, but you should realize that when you gain knowledge in one step, you may need to reevaluate previous steps, and refine or even redo your previous work. This iterative process of “spiraling” toward the optimal answer is important because you do not have unlimited time to perfect your work on a particular step. You will need to make first-pass estimates based on research, and they will often need revision. Each of these steps has rigorously evaluated whether a customer would benefit from your product, regardless of whether an analyst, potential investor, or technology writer standing on the sidelines can see the value. As someone once said to me, “In concept, concept and reality are the same, but in reality, concept and reality are not the same at all.” This book also provides a common language to discuss key aspects of venture creation so that you can more effectively discuss your new venture with advisors, mentors, and fellow entrepreneurs. I have carefully defined each step to refer to a discrete part of the process. I recall my father getting very frustrated when he would ask for a pair of pliers and I would give him a wrench. Now I feel the same way he did when I ask my students what their “business model” is and they talk about their Total Addressable Market or Pricing.