دانلود کتاب مدیر عامل شرکت فناوری – رهبری کنید، دوباره تصور کنید، و دوباره اختراع کنید تا در زمان‌های بی‌سابقه رشد کنید و ارزش ایجاد کنید.

I’ve spoken often about the challenges facing Apple in markets where functionality is more highly valued than aesthetics. I’ve also written about how the spirit of Steve Jobs lives on in every Apple product. When you pick up an Apple device, you feel a magical connection with a legendary genius. That’s why I’m not too worried about the future of Apple. Yes, Apple will face increasingly harsh competition from other tech giants such as Google, Facebook, Microsoft, and Amazon. But Apple will survive, and here’s why: Apple has a culture of genius. The genius culture knows no limits. The genius culture dreams the impossible. The genius culture sets the imagination free and lets it run wild. The genius culture has no boundaries. It is truly global and universal. It’s a leader, not a follower. I sincerely believe in its long-term value as a foundational element in strategic leadership and business growth. The culture of genius unlocks unlimited potential, not only within the organization, but also beyond its boundaries. It is a culture that drives and enables continuous improvement and reinvention. It is a platform for creative disruption and relentless innovation in core, adjacent, and new markets. Essentially, it is a culture that radically expands potential and continually opens doors to growth. It is also a learning culture, in the sense that you’re never relying totally on your own abilities and knowledge. Establishing and sustaining a culture of genius requires a steady intake of new information. You are always in the learning mode, always looking for new ideas and new trends that can be turned rapidly into new products and services. The culture of genius is a virtuous circle, fed by learning, analyzing, developing, and testing—all at extremely high speed. The goal is getting new products and services to market before your competitors even realize there’s a need for those products! Continuous innovation requires incredible levels of discipline, strength, and agility. From my perspective, those qualities are now table stakes. If you don’t have them, you’re not really in the game. But you need a culture of genius that consistently supports, encourages, embeds, and rewards those qualities over the long haul. It can’t be a two-week program; it needs to become the deep culture of the organization.