دانلود کتاب کیت راه اندازی کسب و کار کوچک

You don’t have an MBA. Hell, you’ve never taken a business class. You spent your college years studying literature and art history, and periodically dropping out to travel the world. And now you find yourself thinking about going into business for yourself—maybe as a photographer, an owner of a café, or the founder of a software company. “Me, a businessperson?” you skeptically wonder. You keep trudging to work each morning, but as the hours tick by, you find yourself fantasizing more and more about kissing your 9-to-5 job goodbye. You jot down some notes, work out some kinks in your plan and continue to wonder whether it just might fly…. Unfortunately, most people who have toyed with business ideas this way never get to find out whether they would have worked or not. For a variety of practical, financial, and psychological reasons, most folks just don’t take the leap from idea to reality. Certainly in some cases this might be a good thing. Having consulted with prospective start-ups for many years, I know full well that not all business ideas are good ones. But I find it such a shame when a would-be entrepreneur with terrific ideas gets thwarted or hung up on issues that really don’t have to be terminal. Folks new to the world of small business commonly report they get stuck because they don’t know how to do things like write a business plan, do market research, price their goods or services, make financial projections or reports, manage staff, or draft a contract. The truth is, none of these tasks involve rocket science. Each can be done—and done effectively—with a simple, systematic approach. That’s what this book offers: an easy-to-understand, step-by-step approach to all the important tasks an entrepreneur needs to tackle.