دانلود کتاب زمرد مدیریت لوکس برای هتلداری و گردشگری

The title of a documentary, Offline Is The New Luxury, aired in 2016, interestingly, conveys volumes about the constant redefinition of what luxury means to individuals. People have surrounded themselves with the idea of luxury for hundreds of years, although the understanding of what it means has continued to evolve with the passage of time. The idea of luxury as well as luxury travel, throughout history, has been shaped and reshaped in response to changes in societal values, economic advancements and cultural shifts. The luxury tourism phenomenon has, over the years, undergone a continuous metamorphosis where one witness a mindset change in the perception of luxury ‘from a transactional relationship to a holistic experience’ (Atwal & Williams, 2007). The fluid, elastic and, in essence, subjective (Kapferer, 2014) concept of luxury has changed dramatically across time and culture (Yeoman & McMahon-Beattie, 2018). In the phenomena of ‘luxurification’ (Atwal & Williams, 2017) in societies, newer ideas of luxury continue to be embraced, making it even more interesting to explore ‘where ordinary ends and luxury begins’ (Tynan, McKechnie, & Chhuon, 2010; Yang & Mattila, 2016).