دانلود کتاب مدیریت رسانه های اجتماعی

This book is written as an international handbook and primarily targets students in economics and business administration. Other students interested in the organization’s way of working or social media management in general are encouraged to read the book as well. Additionally, business people (ranging from employees to managers and CxOs) who wish to be acquainted with the diverse business aspects of social media will profit from the book, the more since we link social media to strategies for creating business value.