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The future is uncertain, but never has humanity faced such a rapid and profound transformation of the world around us. The advent of many technologies, the increasing influence of artificial intelligence, the rise of global social movements and the ongoing challenges posed by various crises and geopolitical unrest have all contributed to an environment in constant flux. In this era of profound change, the role of strategic communication has never been more critical – or more complex. The Gutenberg revolution proceeded at a much slower pace due to the efforts involved in gaining literacy and press construction. The industrial revolution proceeded at a relatively quicker pace but again was constrained by physical construction, and the information revolution of computers hit numerous barriers with storage ability, circuitry, and scale. Today, these barriers are rapidly dissolving, and we see near-daily breakthroughs in the AI revolution, from nanotechnology to exoplanet biophysics or neural versus quantum computing. These rapidly diffusing innovations demand strategic communication on their behalf, on their use, on public policy related to these changes, and with the affected workforce, to name but a few arenas of impact. And all of these arenas hold complex ethical responsibilities, dilemmas, and ramifications. As editors of the Handbook of Innovations in Strategic Communication: AI, Futurism and Directions, we are honored to introduce a volume that reflects futuristic thoughts on the multifaceted and dynamic nature of our field. While assembling this futurist volume, we sought original contributions from leading scholars and practitioners across the world who are at the forefront of their respective fields. Our volume does not use AIgenerated text; AI-developed images herein are used for illustration purposes only. Through the insights of these thought leaders, this Handbook analyzes the challenges and opportunities presented by the AI revolution, the ethical implications of emerging technologies, and the shifting demands of societal engagement. Futurism and innovation are deeply interconnected in the context of strategic communication. The future of strategic communication is being shaped today by the research we conduct, the decisions undertaken, and the strategies we implement, as well as the technologies we choose to embrace or ignore. Strategic agility and resilience embrace innovation as a core component of our field, dissolving disciplinary boundaries and reimagining what it means to research and practice strategic communication. Futurist leaders offer challenging visions across society that we saw as unexplored in strategic communication. In response, we formed the Global Strategic Communication Consortium (GSCC) on May 11, 2022, to study futurism and ethics, as we saw growing challenges and importance of these discussions being led by other fields, such as computer engineering and AI (and professionally from SpaceX to Silicon Valley). We realized our field would be left behind without a serious study of both futurism and ethics, and that we must also address the challenges of rapid changes in technology, data, communication, and information. This Handbook began as a way to incorporate futurism and ethics from the thought leaders in our field, as a result of our annual GSCC Conclaves (our academic research conference and brainstorming sessions), which allowed us to begin testing these ideas. Many of the chapters herein were presented and discussed in nascent form at one or more of our Conclaves for thought leaders in our field from around the world. As the GSCC grew, we saw the need to involve others in conversation about futurism and ethics, from industry leaders to classrooms around the world. We don’t envision this Handbook as the last word on futurism and ethics in strategic communication, as the field is changing exceptionally rapidly and will always grow in directions we could not have predicted. The GSCC hopes this book will start the conversation in our field and advance it alongside the other industries which have long been involved in futurism, adding a component of ethical principles for enhancing our responsibility to organizations and society. As editors, we hope this Handbook serves as a valuable resource for scholars, practitioners, and students alike, guiding them through the challenges ahead and inspiring them to contribute to the advancement of the field. With a nod to Aldous Huxley, many science fiction-like prognostications at this writing may be science fact by publication date. Others may never come to pass and be forgotten – thankfully, in some cases. We therefore encourage our readers to approach the ideas presented with an open mind, fearlessness, and a willingness to explore brave new perspectives.