دانلود کتاب تسلط بر تجارت دیجیتال – چگونه ترکیب قدرتمندی از فناوری های مخرب موج بعدی تحول دیجیتال را ممکن می کند

Today, chief executive officers (CEOs) worldwide are applying digital transformation to re-think and re-design their traditional, existing business models and processes in the context of new disruptive technologies, digitally savvy consumers, ubiquitous comput­ing and our globally connected society. This notion of digitisation is now affecting all aspects of business operations from innovation within and around actual products and services, to customer engagement, to the digital workplace, to business models and processes – and no industry is exempt.

The goal of this book is to provide a strategic guide for business and IT executives, applying today’s most disruptive technologies (including social, mobile, analytics and cloud (SMAC) technologies, plus wearables, intelligent automation, robotics and the Internet of Things) in powerful combinations, together with platform business models, a mastery of digital services and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

The issue for business and IT executives is that ‘digital disruption’ is here, and is impacting all industries. The challenge is how will you respond – both today and tomorrow?

The big idea is that the book introduces a reference model and blueprint for decoding how leading players – including Uber and many others – have launched new digital disruptions within their target markets by applying eight powerful combinations of disruptive technology underpinned by the power of the platform and a mastery of digital services.It then shows how to apply the model towards four key transformational business objectives: enhancing the digital customer experience, transforming the digital workplace, gaining insights from analytics, and optimizing digital infrastructure and simplifying management – with a futuristic vision for each.