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This book is a collaborative effort. The content took shape with the help of family, colleagues, and the amazing staff at McGraw-Hill. Big thanks to my editor, John Aherne, for his enthusiasm and counsel, and to Kenya Henderson, for making it all happen! McGraw-Hill design, marketing, and public relations staff are among the best in the book publishing industry. I’m honored they share my excitement about the subject. My wife, Vanessa, manages our business at Gallo Communications Group. She worked tirelessly to prepare the manuscript. How she found the time between juggling our business and caring for our two children is beyond the scope of “mere mortals.” Many thanks to my editor at BusinessWeek.com, Nick Leiber, who always seems to find a way to improve my columns. As always, thank you, Ed Knappman, my encouraging agent at New England Publishing Associates. Ed’s knowledge and insight are second to none. I owe thanks to my parents, Franco and Giuseppina, for their unwavering support. Thank you, Tino, Donna, Francesco, Nick, Patty, Ken, and many other close friends and family members who understood why I couldn’t be around or why I had to skip golf on weekends. Back to the course! My girls, Josephine and Lela. You are Daddy’s inspiration. All your patience during Daddy’s absence will be rewarded with an insanely great visit to Chuck E. Cheese.