دانلود کتاب مبانی کارآفرینی

When prospective entrepreneurs plan to start a business they often have a good idea or something that inspire them to start a business. This part, the identification of an opportunity, is usually the easy part for born entrepreneurs as they are creative and innovative and have the ability to identify opportunities. However, then the questions start as they soon realise that there are various pre-requisites and procedures involved in starting and establishing a business. To assist you, the start-up entrepreneur, we have combined relevant work of entrepreneurs and specialists in the different phases as well as related fields of entrepreneurship to plan, start and grow your own business. This book provides a comprehensive introduction to the entrepreneur, the process of planning and starting your own business, introducing you to the world of business and ultimately to growing your own business. Successful entrepreneurs contributed by providing valuable information about what had been needed in the different phases of start-up and establishing their businesses. In addition, all the authors of this book have personal experience as entrepreneurs, as business advisors and as subject specialists. In this book the procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out viability study, and, finally, drawing up a business plan. We are well aware that many successful entrepreneurs go through this procedure informally and never put anything down in writing. In this book we guide you through the procedure, as it is especially necessary for the younger, less experienced and nascent entrepreneur to work through it. Some of the most important and essential functions that have to be addressed by the entrepreneur, such as marketing, finance, operations, human resources and purchasing, are also dealt with, as they are relevant to a start-up or new businesses.