دانلود کتاب مدیریت اختلالات در کسب و کار

Disruption in business is a recurring phenomenon evidenced when innovations spur in the society and economy. Companies often invest in resources to build distinctive capabilities to overpower the disruptive innovations in market. The theory of disruptive innovation has significantly influenced the industry and business circles as a powerful tool for estimating the success of business agglomerations within industries and predicting the risk and business growth of companies. The classic model of disruption emphasizes the penetration of a cheap, innovative substitute to a high-end product or service, then gradually move up the customer chain with gradual improvement in its quality to overpower the competition and lead the market. Disruption in market is driven by psychodynamics in its early stages, which succumbs to an entropy at the end of its lifecycle.