دانلود کتاب مدیریت عملیات در عصر فن آوری های مد سریع و زنجیره های تامین دایره ای

The businessmodels of fast fashion brands, such as Zara, H&M, and Primark are very successful in the marketplaces all over the world. Specifically, the common practices of fast fashion brands are to reduce the lead time (e.g., production) to bettermatching customers’ demand and fast fashion brands’ supply, create the products with highly trendy elements (e.g., colour) to satisfy the customers, and use an affordable pricing strategy to induce customer’s purchase intention. However, fast fashion is regarded as the second dirtiest industry. It consumes huge amount of natural resources in the production process and poses a great threat to the environment even at the end of product life cycle. It is reported that the textile waste sending to the landfill increases significantly every year and it takes more than two hundred years to be decomposed. Over the past decade, the fast fashion brands are also under a considerable pressure from the stakeholders (e.g., customers, Greenpeace) to have sustainability commitment and they have adopted many green practices, such as eco-sourcing, using renewable energy, investing in technologies to enhance product design and create eco-friendly fabric. Recently, the fast fashion brands have expanded the scope and transformed their supply chains from linear structure to circular structure. The concept of having circular supply chain is to minimizing the amount of waste generated but maximizing the uses of resources that can be undergone for 3Rs principles (i.e., remanufacturing, recycling, or reusing).