دانلود کتاب بوم بازاریابی هوش مصنوعی، ویرایش دوم، یک طرح پنج مرحله‌ای هوش مصنوعی برای بازاریابان

“Strategic marketing drives growth that can only be achieved by delivering truly customer-centric experiences. Marketers now must harness the power of AI and data to scale experiences that convert; this book gives you the foundational knowledge, framework, and inspiration to do just that.” —Christina Bottis, chief global marketing officer, Mural “AI is something every marketer thinks they need to use but don’t really know why. The AI Marketing Canvas does a phenomenal job of demystifying this burgeoning capability and laying out actionable plans that allow AI to be a key differentiator that sets your brand apart. It is a mustread for any marketer who seeks real disruption.” —Andrea Brimmer, chief marketing and public relations officer, Ally Financial “This is a must-read book for business leaders who want to truly understand the impact AI will continue to have on companies and brands that want to leverage customer centricity as their North Star in driving growth. It is a smart, pragmatic, tool-kit-filled playbook that allows the reader to turn best-practice learnings into implementation moves—now!” —Scott Davis, chief growth officer, Prophet “The authors not only make the case that AI-driven marketing is critical but also provide a practical and inspirational primer on how marketers can make it work for their business. This book will get any marketer both excited and prepared for the possibilities of AI marketing and eager to jump in!” —Kelly Gillease, former chief marketing officer, NerdWallet “Whatever step you’re on in your marketing evolution and digital customer journey, learn how to unlock the value you have already captured using AI to supercharge impact. This powerful yet digestible book gives you a step-by-step guide to take stock by asking the right questions, laying a foundation, and getting started on execution. Build a road map, demonstrate success, and get the support and investment you need.” —Brett Groom, senior vice president of marketing, PT Solutions “Over the next ten years, AI and machine learning will transform marketing in ways far more profound than previous technology revolutions. For marketing leaders, recognizing the shift isn’t enough. You have to act. This book provides a practical road map for getting started and for building sustainable advantage in the face of disruptive change.” —Matt Lawson, chief marketing officer, Hiive “Through real-world, evidence-based research, Raj and Jim clearly demonstrate that successful implementation of AI and machine learning is going to result in ‘winner-take-all’ scenarios. This book is a critical read to ensure that your brand ends up on the right side of that equation—the framework and practical applications that are provided will be additive whether you’re at the beginning of this journey or well on your way.” —Joe Maglio, chief executive officer, McKinney and Co. “This book is a wonderful articulation of the challenges and opportunities facing the modern chief marketing officer. Raj and Jim provide a thorough and anxiety-reducing road map, with tangible examples on how to integrate artificial intelligence and machine learning into a marketing organization’s business strategy.” —Jim Stadler, chief marketing officer, Old National Bank “Never has it been more important for marketers to harness the power of AI and machine learning to deeply know, personalize, and engage customers. Raj and Jim make the case that AI is not only critical to delivering customer-centric durable growth but also potentially imperative to business survival. This is an essential guide, chock-full of insights and examples, for today’s modern marketer.” —Jon Suarez-Davis (jsd), chief commercial officer, super{set} “This is a book that sorts out the signal from the noise while providing actionable road maps on how AI can be understood and leveraged for business and marketing. Business leaders should read this book to gain a competitive advantage.” —Rishad Tobaccowala, senior advisor and former chief strategist, Publicis Groupe, and author of Rethinking Work “Providing a great loyalty experience is about creating truly personalized customer relationship moments throughout the entire customer experience. And loyalty is challenging to engender and difficult to maintain! Raj and Jim give us the AI blueprint on transforming organizations into customer-centric powerhouses.”