دانلود کتاب زبان نوآوری – تبدیل ایده‌ها به محصولات فوق‌العاده

The control room at the Jet Propulsion Laboratory was thick with tension as engineers frantically cross-checked their calculations. On the main viewscreen, the telemetry data painted a grim picture – the Mars Climate Orbiter was hurtling toward the red planet at a perilously low altitude. A feeling of dread and disbelief slowly crawled over the control room’s brilliant and dedicated minds. In a few moments, they began to helplessly watch as their prized life’s work, the collective careers of thousands of people that trusted their leadership, and the many hundreds of millions of dollars were literally bursting into flames. Careers would be forever derailed. The pioneering mission’s noble mandate to revolutionize our understanding of Martian climate patterns would disintegrate in a blaze of flames. And Congressional budget hawks would seize on the catastrophic failure as justification to permanently cripple NASA’s funding for deep space exploration. In the burning wreckage of political battles that occurred to find who and what were to blame, a shockingly mundane root cause emerged: a unit conversion error, the mars equivalent of an architect making measurements in inches while the construction crew used centimeters. This sobering cautionary tale underscores a core premise of organizational effectiveness – the paramount importance of alignment. In today’s era of complex systems and daring technological frontiers, innovations are seldom the work of a single brilliant mind. They emerge from cohesive teams and partnerships striving in unified alignment. And the most powerful tool any individual or company can leverage to identify and achieve alignment is language. This book is about the language of innovation, how to think of information and communication between teams, ideas, and technology, as one would think of music. If you can’t agree what key and tempo to play in, your group will never play well together, some of you will be using inches, while others centimeters.