دانلود کتاب مدیریت زنجیره تامین – استراتژی، برنامه ریزی و عملیات

This book is targeted toward an academic as well as a practitioner audience. On the academic side, it is appropriate for MBA students, engineering master’s students, and senior undergraduate students interested in supply chain management and logistics. It can also serve as a suitable reference for both concepts as well as providing a methodology for practitioners in consulting and industry. The seventh edition has focused on changes that enhance students’ ability to sharpen their critical thinking and data analytics skills as they study with the book. All concepts discussed in the book are linked to strategic decision making in a supply chain, and all quantitative ideas are illustrated using spreadsheets that can be implemented in practice. Some specific changes in the seventh edition include: The link between supply chain decisions and the financial performance of a firm is developed in detail in Chapter 3. The concepts underlying the design of distribution networks are illustrated in the context of omni-channel retailing in Chapter 4. The evolution of retailing is used throughout the book to illustrate the link between supply chain concepts and strategic decision making in a supply chain. Each section of each chapter in the book is associated with a clearly identified learning objective that is summarized at the end of the section. We have added new mini-cases in Chapters 5, 8, and 15. Information in other cases has been updated to be current. New exercises have been added in several chapters. For all numerical examples discussed in the book, we have developed spreadsheets that students can use to understand the concept at a deeper level. These spreadsheets are referred to in the book and allow the student to try different “what-if” analyses. These spreadsheets are available at http://www.pearsonglobaleditions.com along with basic guidance on how they may be created and used. We have continued to add current examples throughout the book, with a particular focus on bringing in more global examples.