دانلود کتاب تحلیل نوین نظرسنجی – استفاده از پایتون برای بینش عمیق تر

The historical root for my professional career as a data scientist, including my own consulting company which is focused on data science in general, has been survey analysis, primarily consumer surveys in the marketing domain. My experience has run the gamut from simple consumer attitudes, opinions, and interest (AIO) surveys to complex discrete choice, market segmentation, messaging and claims, pricing, and product positioning surveys. And the purpose for these has varied from just informative market scanning to in-depth marketing mix and new product development work. These all have been for companies in a wide variety of industries such as jewelry, pharmaceuticals, household products, education, medical devices, and automotive to mention a few. I learned a lot about survey data: how to collect them, organize them for analysis, and, of course, analyze them for actionable insight and recommendations for my clients. This book is focused on analyzing survey data based on what I learned. I have two overarching objectives for this book:
1. Show how to extract actionable, insightful, and useful information from survey data
2. Show how to use Python to analyze survey data