دانلود کتاب تحقیق مدیریت – بکارگیری اصول روشهای تحقیق بازرگانی

In writing the second edition of our book, our aim has continued to be to produce a textbook that would provide the practical and conceptual resources needed by students undertaking a research project in business and management. Our experience as tutors and supervisors on undergraduate, master’s, and doctoral programmes had shown us that such a book was needed. Our students struggled to find a single source that could help them to design and carry out research to answer the questions that interested them whilst meeting the standards required of a rigorous academic assessment. What we felt was required was a book that explained the principles underpinning research in business and management and that guided the reader through their application in practice. This book is therefore aimed at students undertaking a research project as part of an academic or professional qualification in business and management, or related disciplines, from undergraduate level and above at a business school or similar institution. It is particularly suited to students who plan to carry out their research projects in their own organization or industry. We take an inter-disciplinary approach to support research in different subject areas, different industries, and different sectors. The book is designed to be read while preparing for and carrying out a research project and to act as a reference resource throughout. We have therefore included ‘next steps’ activities to guide the researcher on that journey. In addition, extensive online resources, including video, are available on the book’s companion website to help at key points in the research process.