دانلود کتاب یادگیری گوگل آنالیتیکس

This chapter will introduce the new Google Analytics 4 (GA4) and explore why it was developed. We will see where Google felt its predecessor Universal Analytics was lacking, and how GA4 means to strengthen those areas with the foundation of a new data model. We will also look at how the Google Cloud Platform (GCP) integration with GA4 enhances its functionality, and get a first look at the use cases that will help illustrate the new capabilities of GA4 and get you started with your own data projects.