دانلود کتاب طراحی برای اینکه مردم چگونه فکر می کنند – استفاده از علم مغز برای ساختن بهتر

This book is designed to help you understand and harness what we know about human psychology to unpack experiences into their component parts and uncover what is needed to build a great experience This is a great time to do so The pace of scientific discovery in brain science has been steadily increasing There have been tremendous breakthroughs in psychology, neuroscience, behavioral economics, and human–computer interaction that provide new information about distinct brain functions and how humans process that information to generate that feeling of a single experience