دانلود کتاب محصول: چگونه به یک مدیر محصول عالی تبدیل شویم

“Nobody asked you to show up.” Every experienced product manager has heard some version of those words at some point in their career. In this case, those painfully frustrating words are from Ken Norton, partner at Google Ventures, in a blog post titled “How to Hire a Product Manager.” Think about a company for a second. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales gets potential customers to open their wallets to buy the product. What more does a company need? Where does a product manager fit into that mix? Those simple questions are what cause not only the confusion, but also the opportunity that comes with product management. Heck, if you’re transitioning into product management, these questions might make you worry that product managers are irrelevant. And if you are currently a product manager, you might feel a sudden need to justify your existence. Truthfully, without a product manager a company will continue to operate pretty well—to a point. Yet with a strong product manager a company can become great.