دانلود کتاب آینده چگونه کار می کند – رهبری تیم های انعطاف پذیر

When Slack, the enterprise messaging platform, was founded, cofounder and CEO Stewart Butterfield lived in Vancouver, and the company’s other founders were located in New York and San Francisco. Together they built a product that enables distributed work among distributed teams, but even still the company’s primary headquarters was established in San Francisco. Because, of course it was. “If you want to do inter-bank finance, you have to go to London. If you want to start a giant media company, you have to be in New York. If you want to do movie production, you have to be in Los Angeles,” Butterfield told an interviewer way back in 2018.1 If you want to start a tech company, you have to be in the San Francisco Bay Area, or so the thinking went at the time, at Slack and so many other companies. Indeed, it wasn’t long before Butterfield moved to San Francisco himself, so he could be closer to the heart of both the company and the entire tech world.