دانلود کتاب یادگیری گوگل آنالیتیکس

Google had been planning the release of GA4 for many years before its public announcement. Since its release, Google Analytics had risen to become the most popular web analytics system yet by 2021 its design still reflected the design goals of 15 years before. Although the platform has been enhanced over the years by the dedicated Google Analytics team there were some modern challenges that were more difficult to solve: users were asking for single customer views for web and mobile apps rather than needing to send data to two separate properties; Google Cloud was a leader in machine learning technologies yet machine learning was not simple to integrate with the GA data model; and user privacy was a growing concern which asked for tighter control on where analytics data flowed. When it was first launched in 2005, Google Analytics disrupted the analytics industry by offering a fully featured free version of what had previously only been available in paid enterprise products. Recognising that the more webmasters knew about their traffic the more likely they were to invest in AdWords (now Google Ads), Google Analytics was a win-win investment that gave everyone access to the voice of their users as they browsed their website.