دانلود کتاب داستان سرایی کسب و کار روزمره

Everybody loves a good story (because we’re human). But many of us find it really hard to invite storytelling into our everyday business lives. Why? Because we’re not Hollywood screenwriters or advertising gurus (at least most of us aren’t). We’re business people who must present both internally and externally, up, across and down the organization. And most of the time we have to present fairly unsexy content. You know, the quarterly business review, a product update, a change management initiative, and so on. To the majority of us, it’s not obvious how to authentically incorporate storytelling into our daily work lives.