دانلود کتاب نوشتن استراتژیک برای UX، با هر کلمه، تعامل، تبدیل و حفظ مشتری را افزایش دهید – ویرایش دوم

Every day, we make thousands of decisions: buying tickets for events, playing a game, or riding public transit. Ideally, we are guided so seamlessly through the process that we barely register that we’re making decisions at all. Those decisions are influenced by the language written to help you with that: the content design.
Content design is the process of creating the words in user experiences (UX): the titles, buttons, labels, instructions, descriptions, notifications, warnings, and controls that people see. It’s also the setup information, first-run experience, and how-to content that gives people confidence to take the next step.
When an organization depends on individual humans performing specific behaviors like buying tickets for events, playing a game, or riding public transit, words are ubiquitous and need to be effective. Words can be seen on screens, signs, posters, and articles, as well as heard from devices and videos. The text can be minimal, but is very valuable.
But what do those words do, how do we choose them, and how do we know when they work? This book provides strategies for using content design to help meet people’s goals while advancing our organizations toward converting, engaging, supporting, and reattracting those people. To meet these goals, we structure our voice throughout the content so that the brand is recognizable to its audience. We apply common UX text patterns to ease and democratize the task of writing, assess how effective the UX content is, and iterate based on our findings. This book is for anyone interested in creating, promoting, evaluating or understanding the strategic importance of content created for interactive experiences.
If you need to write UX content on top of your usual job, this book is designed to help you. You might be a marketing professional, technical writer, UX designer, product owner, or software engineer. This book equips you with knowledge about what goals the UX content can accomplish, frameworks for writing it, and methods to research it.
If you are or will be a content designer (see note about job titles on page xi), or if you’re a manager or leader who wants to support a content designer on your team, this book also gives you methods to demonstrate the value of content design and the impact it makes. In this book, you’ll find processes and tools to do the work of writing and the work of partnering with design, business, legal, engineering, product, and other stakeholders sanely, creatively, and scalably.