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The fast-moving and highly competitive market for IT products and digital services has made a significant contribution to the development of agile methods. However, agility is not only required in the IT industry today. The enormous dynamics on the markets and the increasing competitive pressure are forcing companies from all industries to rethink and become more agile. Agile methods are often associated with the basic principles of the Scrum method. Iterative approach, team orientation and continuous market feedback are important factors. The role of the product owner in the Scrum team has also helped bring product management back into focus as an organizational principle. Agile product man­agement is the new topic of the fifth edition. Based on the Scrum methodology, you receive a comprehensive overview of the core elements of agile product management, which you can use not only for product development, but also for many other fields of application (e.g. development of market launch concepts).