دانلود کتاب جعبه ابزار رهبری کسب و کار دیجیتال، مدل های کسب و کار، فناوری ها و تغییر

The idea for this work comes from the intense discussion on how we as a company, as a nation, but also as Europe can survive successfully, sustainably, and enjoyably in a highly dynamic world. I have discussed the challenges and possible solutions intensively with my students and colleagues at the Berlin School of Economics and Law. I have also struggled with students and professors to find convincing solutions in many MBA courses—be it at the Berlin Professional School, at Donau-University Krems, or at the University of Bern.