The use of service robots in brick-and-mortar dominated retailing has been discussed both controversially and with high expectations. Service research has predominantly focused on either validating various distinct service robot use cases or understanding single stakeholder’s perceptions of service robots in isolation. To date, no more than a rudimentary, highly fragmented understanding of service robot adoption in retail service systems has been established. Service robots’ impact on and their role within retail service systems is still unclear.
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