دانلود کتاب کسب و کار مردم – چگونه ده رهبر تعامل را از طریق ارتباطات داخلی هدایت می کنند

In the next 173 pages, we will be looking at the evolution of internal communications (IC) from a once poor relation of the communications mix to becoming a respected discipline in its own right. To illustrate this transformation, we have devoted 10 chapters of this book to understanding what good looks like when it comes to the practice of IC. Our interviews span a range of blue-chip companies and the Institute of Internal Communication (IOIC). Each chapter tells the individual story of how IC is making a difference in industries such as the food and leisure sector, creative communications, oil and gas industry, travel and professional services by drawing on the experiences of senior IC practitioners who have ‘seen it all’. We hope, as you turn the pages, you will discover new ideas and inspiration from some of the UK’s senior communications leaders, all of whom are working at the coalface of IC. Their roles are finely balanced between helping the organizations they work for find a ‘voice’ and ensuring that when the organization speaks, it does so credibly and with emotional authenticity.