دانلود کتاب کسب‌وکار محور – سیستم‌های اطلاعاتی – انتشار ۲۰۲۶ – نسخه دانشجویی بین‌المللی

Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization. Common business goals associated with information technology projects include reducing costs, improving productivity, improving customer satisfaction and loyalty, creating competitive advantages, streamlining supply chains, supporting global expansion, and so on. Achieving these results is not easy. Implementing a new accounting system or marketing plan is not likely to generate long-term growth or reduce costs across an entire organization. Businesses must undertake enterprisewide initiatives to achieve broad general business goals such as reducing costs. Information technology plays a critical role in deploying such initiatives by facilitating communication and increasing business intelligence. Any individual anticipating a successful career in business, whether it is in accounting, finance, human resources, or operations management, must understand the basics of information technology that can be found in this text. We have found tremendous success teaching MIS courses by demonstrating the correlation between business and technology. Students who understand the tight correlation between business and technology understand the power of this course. Students learn 10 percent of what they read, 80 percent of what they personally experience, and 90 percent of what they teach others. The business driven approach brings the difficult and often intangible MIS concepts to the student’s level and applies them using a hands-on approach to reinforce the concepts. Teaching MIS with a business driven focus helps:
■ Add credibility to technology.
■ Open students’ eyes to technology opportunities.
■ Attract majors.
■ Engage students.