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Few readers who pick up this book will be surprised to find that women are still fighting for equitable representation in American media industries. Harmful stereotypical images of women and girls persist in the news, on television programs, in advertising, in movies, and in other sectors of the entertainment industry. At the same time, however, remarkable changes and reforms have unfolded across these same media industries. Women are anchoring newscasts, portraying complex women characters in movies and television, and defying the traditional gender status quo in advertising and other promotional messaging. This book summarizes and synthesizes information that addresses these topic areas and offers readers a one-stop resource for gaining a better understanding of the broad and complex topic of women in media. The content found in the following chapters is informed by published research, critical perspectives, and scholarly essays—research initiatives that are ongoing as scholars continue to document women’s participation and portrayal in media content.