دانلود کتاب راهنمای ضروری FT برای نوشتن یک طرح تجاری

Your business needs backing? You need a business plan. You don’t know where to start? Congrats, you’ve come to the right place! Let this book be your guide in crafting a plan that will give you every chance to win a backer. This is the third edition of this book. The first, launched in 2011, met with a gratifying response – from entrepreneurs, managers, employees, consultants, academics and students. They liked the style, the approach, the tools and the case studies. But, most of all, they liked the perspective. This book is written from the perspective of the backer. It guides you all the way through to addressing the issues that are likely to concern your backer. It urges you to tailor every word, every number, every fact, every assertion in your plan to the needs of your backer. The reason behind this is simple. The vast majority of business plans received by a financier end up rejected. Tossed in the bin.