دانلود کتاب کار طرح تجاری – راهنمای گام به گام برای ایجاد و توسعه یک کسب و کار موفق

Research consistently highlights the critical role of business planning in driving the success in starting or growing a business. The Office for National Statistics (ONS) provides comprehensive data on business survival rates in the UK. According to their latest report businesses with a business plan have a significantly higher survival rate, with around 70 per cent of businesses that survive beyond five years having a plan. Conversely, 25 per cent of new businesses without a plan fail within just two years. The British Business Bank Impact Report 2024 shows that businesses with well-structured plans grow up to five times faster than those without. This workbook distills the expertise of faculty from Cranfield School of Management and other top business schools in educating thousands of students, executives, entrepreneurs, public sector managers and leaders of charitable and social enterprises. These individuals have participated in enterprise programmes designed to enhance their skills and knowledge. The ScaleUp Institute, backed by, among others, Goldman Sachs and Google, track the success of business growth initiatives in the UK. Their research shows that more than 3,200 business leaders have participated in Cranfield’s Business Growth Programme (BGP) since its launch in 1988. Participants report annual sales growth of 23 per cent and profit growth of 41 per cent post completion of the programme (www. scaleupinstitute.org. uk/programmes/cranfield-school-of-management-businessgrowth- programme-2022/). At no time is a business plan more critical than when a new business gets started. Unlike established firms, a start-up has no history and often no tangible product to whet an investor’s appetite. In recent years, graduates from top business schools, including Cranfield, have collectively started an impressive number of companies and raised substantial capital. The top half a dozen European business schools claim that 1,664 of their graduatefounded companies have raised an astounding £50 billion in total. Cranfield is among those at the forefront of business schools equipping their graduates with the skills and insights needed to create innovative and high-impact business plans. The unique strength of this book lies in the constantly refreshed base of case studies and examples. In common with the teaching at all great business schools, the Business Plan Workbook brings the core disciplines to life through a rich base of diverse, topical case studies. This latest edition includes 50 such cases. There is updated information on Notonthehighstreet, Hotel Chocolat and Moonpig, all of which have made their founders multi-millionaires. New cases include Brompton Bicycle, a rare British manufacturing success, The Cambridge Satchel Company and Pip & Nut, a UK-based brand specializing in natural nut butter products. They raised £2 million from business angels, crowdfunding and venture capitalists (VCs). GoHenry, which pioneered a children’s credit card, and Bumble, a dating app with a focus on empowering women to make the first move, are also included. Business planning is at the core of organizational and business strategy and is the essential precursor whether you are starting a new business, expanding an existing one, gaining approval for funding for a project, securing a grant or even entering a competition such as Dragons’ Den. Over the years we have developed and tested this method of helping people to research and validate their proposals, and then to write up a business plan themselves. Towards the end of each programme we invite a distinguished panel of senior bankers, venture capital providers and others involved in appraising proposals for external support of various kinds to review and criticize each business plan presentation. Their valued comments have not only spurred our programme participants to greater heights, but have given the faculty at Cranfield a privileged insight into the minds and thought processes of the principal providers of capital for new and growing enterprises. This workbook brings together the processes and procedures required by the relative novice to write a business plan. Also included throughout are examples from the business plans of entrepreneurs and others who for the most part have gone on to start up successful enterprises. In addition, we have included criticisms, warnings and the experiences of backers, investors and of recently successful entrepreneurs when they have a direct bearing on writing and presenting a business plan. We don’t pretend to have made writing up business plans an easy task – but we do think we have made it an understandable one that is within the grasp of everyone with the determination to succeed. Thousands of students have passed through Cranfield’s business planning programmes going on to make their mark in business, charities and the public sector in this country and around the world.