دانلود کتاب بازاریابی استراتژیک اسلامی – نقشه راه برای جلب مشارکت مصرف کنندگان مسلمان

Islamic marketing, a new member in the social sciences arena, has gained significant momentum in the decade 2010–2020 (Alserhan, 2010). In this short chapter, we will try to explain its current and possible stages of development over the foreseeable future. Although we will not be setting time frames for each of these stages, we can confidently say that stage one has been mostly completed and that Islamic marketing thought currently resides in the second stage which is related to the Islamization of traditional marketing theories. Moving into stage three where an independent body of Islamic marketing theories begins to evolve and stage four where Islamic marketing theories are seen as an alternative theory realm will take some time to emerge. Although for stages three and four no time frame could be predicted, it is still reasonable to say it will happen within the decade 2020–2030 (Alserhan, 2011).