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Many people do not trust capital markets.  Study after study has revealed that the trust gap between consumers and the money markets—or Main Street with Wall Street—has widened. Market participants are seen in popular culture as rapacious, greedy and self-serving who act against the best interests of wider society.  This is not a new phenomenon.  Fast-paced speculation in tulips with the all too inevitable crash in the bulb bubble led to lost livelihoods—and lives—in seventeenth-century Holland.  The City of London was portrayed as vulgar and not suitable to speak of in polite company in eighteenth-century Britain.  Wall Street was seen as the home of the “robber barons” in the nine-teenth century with barely an interest in the lives and livelihoods of everyday Americans.  The scourge of unhinged speculation was condemned after the 1929 Wall Street crash with its contribution to preparing the political ground for 1930s populism and the consequent outbreak of the Second World War.