دانلود کتاب تجسم مجدد رشد صنعت – استراتژی های مشارکت استراتژیک در عصر عدم قطعیت

this book is a call to action for executives, companies, trade associations, and industries. We have experienced a great deal of volatility and change over the past two decades. That is nothing new in history. But what does seem to be new and maybe unique to this era is the speed at which everything is happening, and the immediacy of our awareness—if not necessarily our understanding—of it all. In 2007–2008, the world’s economy had a meltdown. The reasons are many and varied, and far beyond the scope of this book, but for a lot of people it was a wake-up call. Businesses across the globe in almost every industry were forced to reevaluate their strategic approach to over-the- horizon potentialities and had to begin learning to prepare in new and innovative ways for the unknown unknowns (or unk unks, as the engineering crowd would have it) that are now clearly a regular feature of the future landscape.