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This is the seventh edition of Marketing Communications and it marks the introduction of Dr Sarah Turnbull as my co-author. Sarah has a wealth of advertising experience from both a practical and academic perspective. She has provided a valuable new perspective and her contribution has undoubtedly enriched the book. We have made several changes which we believe enhance the book significantly. These changes are explained here in the Preface but you will be the judge of the impact of these changes. So thank you for reading our book, and if you have any comments, observations, suggestions or opinions, please feel free to contact me through chris@chrisfill.com or Sarah through sarah.turnbull@port.ac.uk. This book has been written to help you in four ways: 1 To understand and appreciate the variety of ways in which organisations use marketing communications. 2 To identify and understand some of the key theories and concepts associated with marketing communications. 3 To appreciate the way in which academic materials can be used to interpret practical aspects of marketing communications. 4 To develop insights into the reasoning behind the marketing communications activities used by organisations. Marketing communications is a complex subject and draws on a variety of disciplines. This book has been written in the hope of disentangling some of the complexity so that you can enjoy the subject, be stimulated to want to know more and wish to engage further with the exciting and fast-changing world of marketing communications.