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“Creating value through values” is the credo of today’s management accountant. It means that management accountants should maintain an unwavering commitment to ethical values while using their knowledge and skills to influence decisions that create value for organizational stakeholders. These skills include managing risks and implementing strategy through planning, budgeting and forecasting, and decision support. Management accountants are strategic business partners who understand the financial and operational sides of the business. They report and analyze financial as well as nonfinancial measures of process performance and corporate social performance. Think of these responsibilities as relating to profits (financial statements), processes (customer focus and satisfaction), people (employee learning and satisfaction), and the planet (environmental stewardship).