دانلود کتاب بازاریابی نوآورانه B2B

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces. The new customer buying habits, the digital era and the new industry landscape influenced by the application economy have forced marketing to shift away from using marketing funnels and traditional marketing models. The focus of this book is to explain and promote all the new B2B marketing models and practices that have arisen as a result of these key changes in the marketing space in the past five years. You will find a number of case studies throughout the book; please use these as examples to apply and adapt to your organization and sector. This book is perfect for any marketer working in or having an interest in the B2B space; it is also suitable for non-marketers wanting to have a grasp of the core elements of modern B2B marketing. I truly hope you benefit from my experience and practices leveraging these models. B2B marketers will find new approaches, models, processes and solutions to help them deal with all key current B2B marketing challenges. In short, this book is great for marketers at any stage in their career.