دانلود کتاب مرحله غیرسنی – نحوه درک و خدمت به افراد بالای 60 سال – سریعترین و پویاترین بازار در جهان در حال رشد

One hundred years old. _ere’s something about that marker, a century. It’s a simple number. Easy to grasp as a real milestone for a life. For a long time, it was so rare that it was celebrated. People who reached one hundred were newsworthy. Just a hundred years ago, the average American could expect to live __y- four years. By the end of World War II, it was sixty- four. When the_ personal computer debuted in 1981, life expectancy had reached seventy-four. Today it’s nearly eighty, and in one generation, public health and medical advances will enable children born since 2000 to expect to live to one hundred; adults like me who arrive at good health at age sixty- _ve have better- than- even odds of living well into their nineties. _is new longevity is one of the most remarkable achievements of the twentieth and early twenty- _rst centuries. It also radically shi_s the demographic pro_le of this country and nearly every other country on the planet. Soon, older people will outnumber younger people virtually everywhere except Africa. More than ten thousand people are turning sixty- _ve each day in the United States. In Japan— the oldest country in the world— a full third of the population is over sixty- _ve, by far the highest proportion of any country. _ese demographic changes are known and inevitable. Experts have been talking about this issue in public policy circles for years, primarily as a potential crisis or at least as a shift that needs to be prepared for. But I’m here to talk about this demographic fact as an enormous business and market opportunity. There is a new longevity customer. A new longevity employee. A new longevity entrepreneur. And a new longevity economy, estimated at more than $22 trillion worldwide (in the United States, $8.3 trillion). As we consider the needs, opportunities, and desires related to a hundred- plus- year life, we aim to enhance not just longevity but also what is called healthspan— the number of years that people live well. _e tectonic demographic shi_ must be met with a similarly immense mindset shi_. Our long- held presumptions, heuristics, and approaches to understanding what it means to be old and to serve this cohort no longer apply. Sixty- _ve as an age marker that signi_es the entry into old age no longer works. _e classic view of modern life was one of three stages: learn, earn, retire. No more. It doesn’t make sense anymore. You don’t retire at sixty- _ve if you have 35 percent of your life le_. A greater number of people in this age range means there will be much more diversity— literal diversity, yes, but also diversity in what people do in this time, what they need, what they want, and how they age.