دانلود کتاب استراتژی رشد تجارت الکترونیک – یک رویکرد برند محور برای جذب خریداران، ایجاد جامعه و حفظ مشتریان

If you are curious about how to grow a consumer e-commerce brand, this book is for you. Whether you are a founder that has just raised funds for your consumer brand or bootstrapping, a student, a starting executive or a senior-level executive trying to understand how to use e-commerce as a major growth channel, this book provides fundamental first principles to grow an e-commerce brand, and aims to help you: Build a foundational understanding of what crossfunctional e-commerce truly means. Discover the importance of understanding consumer psychology and learn tips and psychological hacks for optimizing each stage of the e-commerce funnel. Learn how to use customer data to create unique, personalized experiences that optimize the customer journey. Uncover the top automated messaging essentials such as welcome series, abandoned cart emails and win-back flows. Discover how to build a loyal audience and community for your e-commerce brand and learn about the benefits of using influencer marketing for testing messaging and creative. Explore how to develop a growth roadmap that will guide your e-commerce business through all stages of its journey. Learn the specific metrics that e-commerce businesses need to be tracking in order to optimize their operations, finances, marketing and customer success. Know how to use paid social and influencer marketing to engage potential customers, optimize ad campaigns and drive awareness, traffic and sales. Discover the importance of building an omnichannel brand and learn how you can do that using real-world examples from companies that have successfully implemented an effective omnichannel growth strategy. Understand the importance of product innovation and development for competitive advantage. Learn how to create a culture that not only accepts failure but facilitates it in ways that make your e-commerce brand more creative, productive and resilient. Gain insights into alternative routes to growth for ecommerce brands, including building a culture of inclusivity, sustainable commerce, joint ventures and mergers and acquisitions and the role of public relations in brand building. Discover how to take your e-commerce brand from $0 to $1 million, to $50 million to $100 million and beyond.