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Organizations are reimagining, reshaping, and retooling for an era in which traditional business rules and industry frontiers have been blown wide open. The accelerated progression of technology and its rapid uptake by consumers have pushed the issue of digital business transformation to the top of the agenda for organizations globally. The opportunity, or existential threat, that these seismic changes represent is focusing the minds of business leaders and business owners on the future of their companies and industries as never before. You may be one of them. Every week, I am in meetings with C‐level executives of some of the best‐ known and beloved brands in the world. Invariably, the conversation centers on the challenge of transformation: the identification of new sources of value for their customers; fending off competitive threats from digitally native entrants; learning how they too can operate with digital at the core of their business; and doing this all in an agile, iterative fashion that keeps pace with the ever‐increasing rate of change in the world.