This is a book full of creative ideas. Each of the ten chapters opens a new window of opportunities for researchers, educators, innovators, and entrepreneurs in the digital economy. I have been looking forward to reading this book ever since Prof. Dr. Lars Hornuf informed the idea of this project. I am truly honored to be among the first readers of the finished product. As a researcher, teacher, and editor in this space, diginomics is near and dear to my heart. To say that this book opened my eyes is an understatement. I am grateful to Lars and a cohort of creative scholars who have contributed to this body of state-of-the-art knowledge.
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