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Advertising is everywhere, and everybody advertises. We are exposed to advertising on television, radio, in the cinema, in newspapers and magazines, on buses and in railway stations, in shops, and, of course, ubiquitously, on the Internet. Many organizations and individuals try to persuade us to think or do something. Companies want us to love and buy their products, charities want our money, social-profit organizations seek support for their good causes, be it animal rights or preservation of nature, governments urge us to obey their laws and regulations, from wearing seatbelts to adhering to Covid-19 restrictions. And of course, ordinary people like you and me help them by spreading their messages: we like, share, comment upon, and create messages following advertising on social media. We have become part of the pinball park: organizations throw in the little ball (their message) and try to keep it in the game as long as possible by stimulating the pins (us) to do so.