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What This Book Covers

This book provides clear coverage of:
• what digital transformation is and how and when it is applied
• how and why digital transformation emerged
• the business goals and benefits realized by successful digital transformation
• the challenges and risks associated with digital transformation
• the relationship of digital transformation and customer-centricity
• the role and importance of data and data intelligence
• the role and importance of manual and automated decision-making
• primary automation technologies used in digital transformation solutions
• primary data science technologies used in digital transformation solutions
• how a digital transformation solution works
• how a digital transformation solution collects data and uses data intelligence
• how customer-centricity is realized in the real world