دانلود کتاب رویکرد انتقادی روابط عمومی به ارتباطات و مدیریت بحران – مطالعه موردی پرواز MH370 خطوط هوایی مالزی

This book is adapted from my Ph.D. thesis, which was written between 2016 and 2020 during and after the Malaysia Airlines Flight MH370 disappearance (2014– 2018). I came up with this topic while I was working as a lecturer in the School of International Studies, Sun Yat-sen University, China and preparing the learning mate-rials concerning natural and man-made disasters for the in-class listening practices. I felt interested in the incident and started a discussion with my students throughout the semester, which later became a source of inspiration in my research.

Theoretically, the present study argues for a critical public relations (PR) approach to crisis communication and management, which draws on the theories of Political Public Relations (PPR) and Critical Discourse Studies (CDS). With the MH370 crisis as a case, the research attempts to encourage PR scholars especially those in the field of crisis communication to pay more attention to the concepts of ideology and power instead of merely management function. Empirically, by analysing 84 national media texts and 85 response statements, the study examines the discursive process of Malaysia’s crisis communication and image rebuilding, focusing on two key aspects: representations of Malaysia’s crisis image, Malaysia Airlines and the Malaysian establishment’s rhetorical strategies of delivering stances and actions during the disappearance.