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Language attitudes have been of great interest to researchers in the behavioural and social sciences as well as the humanities since at least the early 1930s (e.g. Pear 1931; Bloomfield 1933). Since then, they have become an integral part of the social psychology of language, the sociology of language, sociolinguistics, applied linguistics, and communication studies. As Howard Giles’ Foreword to this volume shows, recent decades have seen a remarkable proliferation of language attitudes studies – and in the current context of rapidly increasing globalisation and migration, where contact with different linguistic groups is becoming the norm for more and more individuals and communities, such research is gaining even greater importance. Given the highly interdisciplinary nature of the study of language attitudes, one of the most notable trends in recent years has been the growing agreement among researchers that ‘cross-fertilization is desirable’ in both theory and practice (Dewaele 2009: 186). This book thus aims to encourage language attitudes research and facilitate interdisciplinary exchanges by providing a comprehensive overview of the three types of methods by means of which language attitudes can be investigated: the analysis of the societal treatment of language (Part 1), direct methods of attitude elicitation (Part 2), and indirect methods of attitude elicitation (Part 3). Some of the methods included here have previously been discussed in other publications from one discipline or another, but with different degrees of detail and varying amounts of instruction (e.g. Oppenheim 2000; Garrett et al. 2003; Garrett 2010); for others, this book constitutes the very first time they are being considered from a methodological point of view. For all of these methods, it is the first time they are brought together in the form of a volume like this, which focuses exclusively on language attitudes, encompasses all three types of methods, and offers extensive instructions on data collection and analysis techniques. Moreover, this book is novel in that it includes an entire section that covers the most significant overarching issues in language attitudes research, thereby presenting key practical guidance which goes beyond individual methods (Part 4).