Most of the people I knew at that time who were making a killing on Google never recovered from that first Google slap. Most of us were confused about why Google would charge 10 times the prices of our ads overnight. Soon, though, after the dust settled, it started to make sense.
Google only wanted the big brands: the companies who would spend a million dollars a month in ads, not the small guys like me who were just spending a few thousand dollars a month.
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