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Business gurus who look to explain just how change and innovation fit into the cor¬porate credo have begun to use philosophical insights for their reorganisation and visions, albeit, steeped in esoteric, academic jargon. This may account for why the relationship between business leaders and philosophy at first sight makes for strange bedfellows. The one, practically oriented, speaks of management techniques, stake¬holder rights, organisations, leadership styles and profit margins. Commercial and materialistic, it puts ambition and success on a pedestal. The other, theoretical, ethi¬cal, linguistic, asks questions of right and wrong, explores foundations and ponders over what in heavens name we are doing here in the first place. Though apparently indifferent to commercial intrigue, philosophy has nonetheless begun to make dis¬tinct inroads into the frenzied market place, and crucially into those areas which are its very lifeblood: creativity, innovation, change and authenticity.
Those days when philosophers looked down on business activities as mercenary are over. Philosophy touches business on the micro level; individual activity, practi¬cal conduct, the mentor as guru, philosophical adviser, and on the macro level; ideologically, strategically, politically and spiritually. It acts as an independent vec¬tor of wisdom:
Philosophy, after all, is the quest for knowledge about the most fundamental principles of reality. Its highest loyalty being to the cause of truth, it does not unhesitatingly render itself the servant of other forces that in any way threaten the fulfilment of its objective…All the current discussion about corporate social responsibility, stakeholders, sustainability, shared value, living wages, and ethical consumption, draws upon the deposit of wisdom bequeathed to us by the great philosophers of the past.